“More conversions, more profits and less cost per lead.” It sounds ideal for many customer-dependent businesses. But how do you convert Web site visitors into paying customers? Here are 15 conversion optimization tips to get more from your Web site.
15 conversion-enhancing tips
- Make sure the homepage and other important sections clearly show the purpose of your company or brand. Remove links that serve no purpose.
- Optimize site navigation so visitors find what they are looking for within three clicks.
- Use real photos instead of stock photos to build trust.
- Write customer-oriented and avoid words such as “I” and “we” to put the focus on the customer.
- Assess the use of white spaces and ensure a balanced, accessible page layout.
- Update or remove old content if it is no longer current to maintain trust with visitors.
- Limit the number of call-to-actions per page so as not to distract visitors.
- Start with the most important information at the top of the page to immediately captivate visitors. Also make sure your website speed is good.
- Avoid requiring users to register early in the purchase process to avoid frustration.
- Optimize the ordering process and verify that emails arrive error-free and correctly.
- Test different call-to-action texts, such as “Buy Now” versus “Order Now,” to see which performs better.
- Make privacy policies and terms and conditions understandable and accessible to customers.
- Handle complaints and negative reviews promptly and constructively to retain customers after all.
- Offer free benefits, such as free shipping or an intake interview, to motivate customers.
- Check regularly that forms are working correctly and measure conversions through Google Analytics.
More than just conversions
A well-optimized website includes more than just conversion optimization. User-friendliness, mobile optimization and SEO are just as important. Want to optimize further or improve your entire website? The team at OnlineLabs is happy to help you with the big picture.
