As an SEO company, we often find that there are many misunderstandings about website findability. During introductory meetings, we regularly explain to clients how search engine optimization (SEO) works and set expectations. Below, we share four key points to consider when getting started with SEO. At OnlineLabs, we make sure your website is fully SEO optimized.
1. Becoming findable with the right keywords
SEO is all about findability in search engines such as Google. Many business owners wonder how quickly their website can get on page 1. This depends heavily on the competition for the search terms. Keywords with little competition often offer a greater chance of ranking. By properly specifying your services or products and creating separate landing pages for them, you can become more findable on different terms. Each page should be specifically optimized, with a unique title, meta description, and relevant alt texts for images. Technical factors such as speed also play an important role. In addition to these “quick fixes,” there are more than 200 SEO factors that contribute to your ranking. SEO is an ongoing process, so be prepared to work on this consistently.
2. Provide multiple landing pages
Many clients think that their entire Web site automatically ranks well in search engines. This is possible, but only if specific pages target specific keywords. For example, when someone searches for an SEO specialist, a well-optimized page on that will rank higher than your homepage. Make sure your website contains enough relevant landing pages that are well-targeted to specific searches. This way, visitors will quickly find what they are looking for, which will benefit their user experience and your conversion rates.
3. SEO is a long-term strategy
Being organically findable in search engines delivers valuable customers, but it takes time and consistency. SEO is not a matter of checking off a standard list. Every Web site has unique goals, technology and content. Start by fixing technical errors and removing unnecessary elements. Then provide strong content and a clear structure so that Google understands and values your website. After this foundation, you can build further, for example by adding new content pages or working on conversion optimization. The more appreciation Google gives your website, the more visible you become.
4. Focus on long-tail keywords
Long-tail keywords are longer and more specific search terms with less competition. These terms often yield visitors who are more inclined to take action, such as “what does it cost to have a website made?” By creating valuable content that aligns with these specific keywords, you increase your chances of high rankings and higher conversions. Long-tail keywords are ideal for businesses just starting out with their SEO strategy because they offer opportunities without direct competition. The more valuable your content is found by users, the better Google ranks your website, which improves your overall findability.
Want to learn more about SEO?
Want to take your website to the next level? Check out our guide to SEO strategies or get in touch via our contact page. At OnlineLabs, we would love to help you with a sustainable and effective SEO strategy.
