Many business owners write their own texts for their websites, but often miss the little details to rank better in Google. At OnlineLabs, we optimize web texts daily according to the latest SEO guidelines. With these basic tips, you can get started right away to make your website more findable.
Google Snippet
The Google Snippet consists of the page title (SEO title) and meta description. These are the short texts that appear in the search results. Always fill these in yourself, because if you leave this blank, Google automatically generates content that is often too long. Stick to these guidelines:
- The page title should be between 30 and 60 characters (including spaces).
- The meta description should be between 70 and 155 characters (including spaces).
The Header
The header, or H1, is the main title of your page. Use only one H1 per page and keep it shorter than 70 characters (including spaces). Start your page with an introductory paragraph of about four lines.
The Subheads
Subheadings (H2s) break up the text and make it more readable. You can use multiple H2s per page, but make sure they are also shorter than 70 characters (including spaces).
Readability
Unique and relevant content is crucial for your website, but the readability of your text is also important. Pay attention to the following points:
- Make sure 75% of your sentences are no longer than 20 words.
- Use signal words for fluent sentence structure.
- Avoid suffering language. Avoid words such as “become” and “are” for more active sentences.
- Do not start several sentences in a row with the same word.
- Split paragraphs that are longer than 150 words.
- Add a new subhead after every 300 words to maintain structure.
Website Structure
Strengthen the structure of your website by adding at least one internal link per page. This link points to another page within your website. Place internal links in moderation and avoid using them in the first paragraph to motivate readers to read further.
Conclusion
With these basic tips, you can optimize web copy yourself for both users and search engines. Remember that guidelines such as length optimizations are a snapshot of current Google standards. Would you rather outsource this? Feel free to contact OnlineLabs for more information.
