Write for the user
When you start writing good content, always try to keep the user in mind. Continually keep asking yourself if your content is clear, readable and understandable. Good content makes visitors stay longer, which increases the chances of getting leads or customers. It can also increase shares via WhatsApp, social media or email. Write with the user in mind, but don’t forget to make the text SEO-optimized.
Meta title tag
Meta title tags, or page titles, are crucial for search engines like Google. Stick to these standard rules:
- The maximum length of a meta title is 550 pixels. Use tools such as the SERP preview tool to check.
- Do not add unnecessary keywords; spamming does not work.
- Put the most important keyword as far up front in the title as possible.
- Make titles unique and attractive to users.
- Use clear separators such as a dash (-).
Meta description
A meta description is a short summary that is visible in search results. While it does not directly affect rankings, a good description can entice users to click on your page. Make sure each description is unique, contains the most important keyword and is no more than 755 pixels long.
Keywords on the page
When using keywords:
- Repeat the main keyword a few times, depending on the length of the text.
- Make sure the keyword is in the first 100 words.
- Use synonyms to avoid over-optimization.
- Write for the user; spamming hurts your SEO.
Alt texts to images
Alt texts give search engines context about images and are similar to meta titles for pages. By adding alt texts, you can highlight important keywords and better inform search engines about the content of your images.
The URL
Google sees the URL as a description of the page. Provide a logical, error-free URL that fits the content of the page. Use the page title as the URL, provided it is not too long.
Site architecture and internal links
A logical website structure and internal links are essential:
- Use internal links to your homepage or other important pages to increase their value.
- Make sure the anchor texts are relevant.
- Focus the homepage on the most competitive keyword and other pages on less competitive terms.
H1 and H2 tags
Use H1 and H2 tags not only for formatting, but also for SEO. Place important keywords in the H1 and divide your text with H2s and H3s. Create a logical order in your heading structure.
Social media buttons
Make it easy to share blogs, news stories and other informative pages. Add buttons for platforms such as Twitter, Facebook, Instagram and LinkedIn. This increases visibility and affects ranking in Google.
Finally
By fully optimizing your pages for on-page SEO, you not only improve search engine friendliness, but also the user experience. Get started and give your pages that boost with the help of OnlineLabs.
