Can an SEO company guarantee page one?
People often ask how to guarantee that a Web site will be in the top 10 of Google within six months of starting an SEO campaign. Even if a client is willing to pay anything, no one can deliver on this promise. Too many variables make it impossible to make a guarantee, although six months of optimization usually provide a positive direction.
Google SEO guidelines
Google describes in their SEO starter guide that no one can guarantee page one on Google. Beware of SEO companies that do claim this, or suggest they have a “special relationship” with Google. A Google partner status is tied to Google Ads and has nothing to do with SEO.
200 SEO factors
The Google algorithm uses about 200 factors to determine where a page appears in search results. While we understand many of those factors, it remains unclear how some factors weigh. Trying to make SEO an exact science, such as using specific numbers of links or keywords, often leads to a penalty rather than better results.
No guaranteed SEO plan
Each marketing plan must be tailored to the unique characteristics of a Web site. What works for one site may not be effective for another, even within the same industry. Copying competitors does not guarantee success. Innovation and customization are essential to excel. Companies that promise “guaranteed results” often underestimate the complexity of online optimization. Just as a successful commercial does not guarantee a sales increase, a campaign does not guarantee top positions. For more insight, read Google’s article “Do you need an SEO?
SEO with quality
At OnlineLabs, we strive for quality over quantity. While we can’t guarantee position one, our SEO specialists are committed to getting the best results and helping you achieve the highest possible positions.
