How likely is my website to be findable? This is a question often asked, as companies all want to rank well for their most important keywords. In this article, we will show you how we at OnlineLabs examine the feasibility and whether the website is relevant enough to become findable on the desired keywords.
Age of the domain
As an SEO specialist, you use tools to quickly scan and analyze your Web site. One important factor is the age of your domain. With the Wayback Machine, you can easily see how long a website has been online. New online stores have a hard time competing with established names like Zalando because of their high domain authority. We look at age combined with technology and built-up authority.
Google search results page
To determine feasibility, we analyze the competition on the chosen keywords. Tools such as Ahrefs show the Domain Rating (link popularity) and URL Rating (strength of a link profile) on a scale of 0 to 100. Only relevant and quality links contribute to a high score, while bad links can cause a Google Penalty.
Sample relevant and authoritarian links
A bike store in Amsterdam that wants to be found on “Rent a bike Amsterdam” has an advantage with inbound links from the likes of AirBNB, iAmsterdam and LonelyPlanet. This gives the website an edge over competitors without strong links.
Keywords relevant page analysis
We use advanced search queries such as “site:websitevandeklant.co.uk + keyword” to see what content Google indexes and rates. For example, if a frequently asked questions page is shown instead of a targeted landing page, there is work to be done to optimize the right page.
Analyze Google position
We analyze keywords and their variants, cluster them and compare performance with competitors. After analyzing the results, there are two scenarios:
1. No positions visible: this may indicate a lack of authority or technical problems.
2. Low positions: we improve content and work on link building.
Google Analytics and Search Console
With Google Analytics and Search Console, we gain valuable insights. In Analytics, we analyze traffic sources, while Search Console provides insights into indexing status and crawl errors. This data helps us further assess feasibility.
SEO health score
A scan with Ahrefs’ SEO Site Audit tool shows how a website’s SEO health score compares to competitors. This includes more than 100 common SEO issues, such as unique content and meta descriptions. A low score relative to competitors indicates an SEO disadvantage. Want to know what your chances are of becoming findable? Contact us and we will be happy to analyze the feasibility for your website.
