No one knows the full details of Google’s algorithm, but it is clear that Google places great importance on the user experience (UX) of a Web site. High-quality websites score higher than low-quality ones.
Google has made major updates over time, such as the Panda update (content quality), the Penguin update (link quality) and the Phantom update (user experience). A poor user experience can result in a drop in your rankings. Below we discuss common problems that can ruin the UX.
1. Annoying ads
Pop-up ads can be irritating, especially if they slow down the site or are difficult to close. Other irritating ads are those that appear at the top of the page and force the user to scroll to see the content.
2. Misleading ads
Hidden or misleading ads, such as links that are not identified as sponsored, are detrimental to the user experience. Transparency is key: make sure it is clear when a link points to sponsored content.
3. Awkward site navigation
Visitors should be able to navigate easily regardless of the device they are using. A good mobile UX contributes to conversions. Consider hiring a UX expert to make your Web site more user-friendly. OnlineLabs can help you do just that. Contact us for more information.
4. Slow website
A Web site should load within 1.5 seconds. Anything longer than that is considered too slow, according to Google PageSpeed Insights. Investing in speed optimization not only improves your ranking, but also your conversions. Engage an expert to fix problems.
5. Bad content
Poor or irrelevant content causes visitors to quickly leave your site, which sends a negative message to Google. Publish only high-quality content and have an SEO expert check your site for weak pages. Read more in our article: What is good content?
Conclusion
These are some common factors that negatively impact user experience. Make sure visitors are satisfied with their experience on your website. Need help? Get in touch with our UX specialists.
