Websites can have different goals, but for many businesses, achieving conversions is very important. With the increasing number of mobile visitors, it is important not only to optimize the desktop version, but also to make the mobile version of your site user-friendly and conversion-oriented. In this blog, I share practical tips to increase your conversions on both mobile and desktop.
1. Loading speed: faster Loading, more conversions
The speed at which your Web site loads has a direct impact on the user experience. Therefore, a slow site can have a negative impact on conversions. A fast load time retains visitors and increases the likelihood that they will click further. Tips to increase your loading speed:
● Optimize images with formats such as WebP to reduce file size.
● Minimize scripts and plugins to avoid unnecessary loading time.
● Use caching and a Content Delivery Network (CDN) for a smoother experience on both desktop and mobile. Analyze your site with Google PageSpeed Insights.
2. Optimize your forms
Forms are often the last step before conversion, so make them as simple as possible. A short, clear form keeps visitors from dropping out, especially on mobile where a long form quickly discourages. Tips for an effective form:
● Ask only the essentials; limit the number of fields.
● Use autofill options to reduce fill-in time.
● Add step-by-step fill-in options to keep the process light and uncluttered, especially on smaller screens. A user-friendly form will get more visitors to share their information with you.
3. Choose the right color for your buttons
The color of your buttons plays a big role in conversion. The right color immediately attracts attention and invites clicks. Tips for button colors:
● Choose contrasting colors that stand out on the page.
● Test different colors with A/B testing to see what works best for your audience.
● Choose colors that match the action. With the right button color, you can subtly direct users and increase your conversion rate.
4. Place buttons strategically on transactional pages
Not only the color, but also the location of your buttons is important. Especially on commercial pages you want buttons to be immediately visible and accessible. Tips for the strategic placement of buttons:
● Place buttons at the top and bottom of the page so they are always within reach.
● Repeat buttons on long pages, so visitors don’t have to scroll back.
● Position CTAs at logical moments during the process to stimulate users instead of disturbing them. By placing buttons smartly, you easily lead visitors to a conversion.
5. Increase the trust of your visitors
Trust is essential to any conversion decision. Make sure visitors feel safe and confident that they are dealing with a trustworthy company. Tips to increase trust:
● Display security features such as SSL certificates, logos of well-known payment methods and customer reviews.
● Use reviews and testimonials.
● Place terms and conditions and privacy policies in the website footer. With a trustworthy look and feel, you make the step for visitors to convert a lot smaller.
Conclusion
Getting both mobile and desktop versions of your website to perform optimally requires a good approach. Load speed, simple forms, effective button optimization, strategic button placement and reinforcing trust are all important. By optimizing and continuously testing these elements, you create a site where users not only enjoy staying, but are more likely to convert. Need help with this? If so, feel free to contact us.
