Search engine optimization: Long-term results
Search engine optimization (SEO) is a long-term strategy that is successful only with consistent effort. An essential part of this is link building: obtaining quality, relevant inbound links to give search engines confidence in your website and improve your ranking in search results. OnlineLabs offers expertise to execute this strategically and effectively.
SEO in two phases
SEO consists of two phases: technical and on-site optimization, followed by an ongoing link-building strategy. On-site optimization focuses on improving content, meta tags and site structure, while link building is crucial to building authority and trust with search engines.
Link building: a manual process
Link building is not a quick fix; it requires detailed attention and a good understanding of your business and target audience. Avoid parties that offer “quick links.” Instead, choose quality links that add value and support the natural growth of your link profile.
Qualitative links
Links from quality Web sites increase search engine confidence in your Web site. Use tools such as Open Site Explorer, Ahrefs, or Majestic to analyze your link profile and that of your competitors. Ensure natural growth by actively blogging, sending out press releases, and sharing your content on social networks.
Easy links
Leverage low-hanging fruit for link building. Set up Google Alerts to monitor mentions of your brand and products and ask for links where they are missing. Also provide links through partner sites, sponsors, and event websites such as trade shows. Continuity in link building is crucial for continued SEO success.
Lasting success with link building
Don’t stop link building after an initial campaign; a sustainable strategy is essential. OnlineLabs is happy to help you with an effective link building approach that contributes to your SEO goals. Contact our SEO specialists for more information.
