In this article, I share my personal top 4 SEO trends for 2025 and tips on how to capitalize on these trends on your website!
1. First-hand experience
AI-generated content is popping up more and more on all kinds of websites, and various marketers are trying to rank with it as well. We know that this copy-paste AI content is not necessarily bad, but it is generic. AI also cannot provide new insights, and so that is often not what people are looking for. So it is essential to stand out with unique and authentic content. Google increasingly values content based on its own experiences. So it’s no coincidence that searches with “reddit” in the term are growing; people are looking for honest, first-hand opinions and discussions.
My tips:
- Write about topics you really know about and share personal insights.
- Encourage users to share reactions and experiences on your platform by incorporating a Q&A section, for example.
2. AI and SGE
People searching for information are increasingly finding their answers through AI tools such as ChatGPT. With the rise of Google’s Search Generative Experience (SGE), this will only increase. If you are dealing with transactional and commercial keywords, this trend will have less impact, but for informational keywords, this trend is very important. How much search volume will be left for your Web site in the future for these keywords? While some of the search traffic through traditional search engines will certainly decrease, there is still a need for in-depth and valuable insights that AI cannot provide:
- Offer unique value: Create content that goes beyond standard answers and demonstrates real expertise.
- Optimize for AI: Make sure your content is easy for AI models to understand, such as by using structured data so your content may soon be viewable via SGE.
3. Social media as competition
Not only AI tools, but also social media platforms are increasingly being used as search engines. Especially among young people, it is common to search for products or services on TikTok or Instagram, for example. Understand that short-form video content is relevant and integrate social content on your website. For example, embed Instagram posts or TikTok videos to enrich the user experience.
4. Topical authority
Having high topical authority means that your website is recognized as the expert source on a specific topic. Instead of single articles, you build a comprehensive content that covers all facets of a topic in depth. This shows both search engines and visitors that you have experience and expertise in your field. Trend 1 also plays a big role here. Basically, it’s about showing that you know what you’re publishing about. So write content from your own experience and, for example, let people know through schema markup who is writing the content and that these authors are knowledgeable about these topics. Our SEO specialists are ready to help you apply these tips and trends to your website. Request a free quote today.
