Video marketing has become an indispensable trend for businesses. With the rising popularity of videos, it offers unprecedented opportunities for marketing as well as SEO. But why is video marketing actually so good for SEO? And how can you use it effectively? In this article you will discover the benefits and practical tips to integrate video marketing into your online strategy.
What is video SEO?
Video SEO is optimizing your videos so that search engines like Google can better understand them and match them with relevant searches. One way you do this is by using rich snippets and structured data. Consider adding elements such as:
- Title
- Description
- Length
- Thumbnail image
- Transcripts
Tip: Use schemas from schema.org to optimally highlight your videos and check them with the Google Rich Results Test.
Why is video marketing good for SEO?
1. Higher conversions and lower bounce rates.
Videos can increase engagement and keep visitors on your website longer. According to research, a video on a landing page increases conversion rates by as much as 80%. In addition, a video causes visitors to stay on a page 2.6 times longer on average.
2. Featured excerpts and video responses.
Google loves video. Moovly statistics show that you are 50 times more likely to show up on the SERP if you embed a video on your site. Featured snippets and video responses directly contribute to more organic traffic.
3. Links and shares
SEO is all about quality backlinks and strong content. A blog post with a video attracts 33 times more inbound links than a page without a video. In addition, social videos are shared 12 times more often than images and text combined.
Not all platforms are created equal
Consider the right platform for your goals:
- YouTube: Perfect for large audiences and easily accessible.
- Wistia: Ideal for branding and video SEO, including built-in JSON-LD markup.
- Vimeo: Excellent for collaboration and social platforms.
Also choose video marketing
Video content continues to grow in popularity and is an essential part of any modern SEO strategy. At OnlineLabs, we are happy to help you create an effective video marketing strategy. Consider:
- Determining your target audience
- Creating quality videos
- Applying schema formatting
- Choosing the right platform
Want to learn more about how video marketing can boost your online visibility? Contact us for a no-obligation consultation.
