Good content is becoming increasingly important to more and more people and businesses. ‘Content is king’ has been known for years. But what makes content good and distinctive? And how do you make sure it is findable?
Rating of readers becomes more important to Google
You often hear that texts must be at least 400 or even 1,000 words to rank well in search engines. But what about the reader? Google is getting smarter and doesn’t necessarily need long texts to understand a topic. In addition, the use of keywords is not what it used to be: 10 times a keyword in a 500-word text is unnecessary and even counterproductive. Keep your focus on valuable information. What does your reader really want to know? If 1,000 words are needed to get your point across, write those 1,000 words. Make sure your content focuses on one main topic, with a few relevant focus words. Need help with SEO optimization? Then engage our SEO specialists. For an interesting perspective on blog post length, check out this video by Rand Fishkin. Google is analyzing user behavior better and better. Therefore, make sure your readers appreciate your content and keep reading it. Long text is fine, as long as it remains clear and engaging. Use headlines, images and videos to make your content visually appealing. Read your text out loud: does it sound good or do you stumble over the words?
Add photos and videos
Videos are becoming increasingly important, and YouTube is the second largest search engine after Google. If you want to share a message, a simple video on YouTube is often effective. Make sure the video content is relevant and the file names and alt texts are optimized. Good videos also show up prominently in Google’s search results and amplify the impact of your text. Do you have a video? Use it to support your text. This increases your audience’s engagement and contributes to the quality of your content.
Check and optimize your content
Have you shared your article on social media? Check the statistics in Google Analytics. Are the numbers positive, but findability lags behind? Then check if your website is technically set up properly. The foundation of your website functions as the engine of your SEO. If this engine is not performing optimally, it is wise to hire an SEO specialist. An SEO specialist can improve the technical aspects of your website so that your content ranks better.
Good content is more than just words on a page. It’s about providing value to the reader, combined with a solid technical foundation. Make sure your content is targeted to both your audience and search engines for best results.
