Proper keyword research is essential for a strong online presence. Using the right keywords in quality content not only improves your findability, but also adds value to your website. It helps you focus on relevant topics and ensures that both search engines and visitors understand your content.
Why is keyword research important?
Keyword research lays the foundation for clear, targeted content. Using relevant keywords in your headings and sub-headings keeps your text clear and to the point. Too many keywords on one page can be confusing; in that case, create multiple pages.
5 tools for effective keyword research
1. Google Search Console
With Google Search Console, you find out which keywords your site ranks for organically. Even for low positions, you can identify opportunities. This tool is free and indispensable for insight into your SEO performance.
2. Google Trends
Google Trends shows which searches and topics are popular. Compare synonyms and set the region to your target audience. This is especially useful when in doubt about terms or variants.
3. Google Ads
When you advertise through Google Ads, you can get keyword ideas and analyze search volumes. This provides valuable insights, especially when creating content strategies.
4. Ahrefs
Ahrefs is a comprehensive tool that allows you to see what your website ranks for, analyze search volumes and discover new keywords. This is one of the most reliable tools for keyword research.
5. Google and AnswerThePublic
Use the related searches at the bottom of Google results for more inspiration. In addition, AnswerThePublic offers insight into questions that are often asked around a specific topic.
Keyword research: the basis for your content
With thorough keyword research, you lay the foundation for strong, relevant content. Start with the right tools, focus on clear search terms and write targeted text. Need help from an SEO specialist? The team at OnlineLabs is happy to help.
