Good Web design is crucial to the success of any Web site. It includes layout, colors, fonts and content organization, and should be both attractive and user-friendly.

A web designer creates the visual and functional design of a website that both attracts visitors and is user-friendly. Below we share the web design trends of 2025 and valuable tips to make your website effective and successful.

Trends in web design 2025

Creative forms and illustrations

Web designers use creative shapes and illustrations to give Web sites a unique look. Strike a balance between creativity and functionality to ensure usability.

Artificial intelligence

AI is increasingly being used in Web design, for example to generate color palettes and inspirational designs. For more information, check out Microsoft Designer.

Responsive website

With the increasing use of mobile devices, responsive design is essential to optimize display on different screen sizes. See how to get a responsive website created.

Parallax scrolling

Parallax scrolling adds depth by scrolling content at different speeds over one another, creating a 3D effect.

Valuable tips for effective web design

User-friendly website

User-friendly design improves the perception of your brand and increases the effectiveness of your website. See how you can improve the user experience.

Responsive design

Optimize your Web site for different devices to provide a consistent user experience. See how responsive web design can help with this.

SEO-friendly

High-quality, readable content increases engagement and strengthens your SEO strategy. For more SEO tips, read our blog on 10 ways to improve your SEO.

Fast loading time

Minimize your website load time to retain visitors and improve your ranking. Read more about website speed optimization.

Logical navigation

Well-structured navigation improves user experience and optimizes search engine performance.

Always up-to-date

Regular maintenance and updates keep your website secure, relevant and functional.

6 common don’ts

Excessive use of elements

Too many elements such as large images slow down loading time and reduce usability.

Poor typography

Provide easy-to-read fonts and adequate contrast between text and background.

Too much text

Balance text and visual elements so as not to overwhelm visitors.

No call-to-action

Place clear CTA buttons to drive conversions.

Clogged contact information

Make contact information easily accessible to build trust.

Cheap hosting

Invest in quality hosting for better performance and reliability.

Conclusion

Effective web design combines responsiveness, usability, navigation, and conversion-oriented elements to create a strong online presence. By investing in good web design, you lay the foundation for a successful online presence. Curious about the latest SEO trends? Check out our comprehensive guide. For professional help with web design or SEO, request a free quote.