ASN Auto Damage
The customer
ASN Autoschade is a leading car body repair company with more than 70 branches throughout the Netherlands. They work with private individuals, insurers, proxies, lease companies and fleet owners and offer high-quality damage repair solutions. The network of independent franchisees guarantees a complete and efficient repair process in which craftsmanship and service are central. This strong focus on quality has earned ASN Autoschade a prominent place within the Dutch car body repair market.
Partner, ASN Autoschade
The challenge
The goal was to improve the findability of the ASN website by switching to a more powerful domain name. Our in-house web developers first optimized the existing website to get the basics right. This made it easier to achieve better positions in Google’s search results. We then performed a comprehensive website migration to the new domain name, with the priority of maintaining and improving organic traffic.
Our approach
We believe in personal contact and close cooperation. That is why we worked closely with ASN Autoschade’s online marketing staff. Regular consultations and brainstorming sessions helped us to get the needs and goals clear and determine an effective strategy. This direct interaction allowed us to coordinate our work quickly and efficiently, resulting in a smooth migration and further optimizations.
The result
The website migration was a success: there was no loss of organic traffic. On the contrary, we have seen an upward trend in organic search traffic in the months following the migration. The number of organic keywords on which ASN Autoschade is findable also continues to increase. As a result, the website has not only increased visibility but also reached a broader target audience.
