How to improve your SEO: 10 practical tips and strategies for 2025

Improving your search engine optimization (SEO) is essential for increased online visibility and traffic to your website. In this article, we share 10 current strategies to take your SEO optimization to the next level in 2025. Moreover, we’ve combined the QPAFFCGMIM model with E-E-A-T so you can create targeted content that meets the needs of your target audience and meets Google’s stricter quality requirements.

1. Use AI tools such as ChatGPT and Google Gemini

AI will play a crucial role in SEO in 2025. Tools such as ChatGPT and Google Gemini make it easier to write content, do keyword research and even optimize technical SEO.

• ChatGPT: For quick content ideas and optimized text.
• Google Gemini: Combine AI and data analytics to discover SEO opportunities.

Using the QPAFFCGMIM model, you can use AI to create content that responds to the questions, problems and goals of your target audience.

2. Optimize the user experience (UX).

An excellent user experience remains essential. Search engines such as Google increasingly value websites that are pleasant to use.

• Speed: Improve load time with tools such as Google PageSpeed Insights.
• Mobile optimization: Responsive design is a must.
• Internal links: Help users and search engines by providing relevant internal links.

3. Improve your technical SEO

A strong technical foundation is crucial for SEO optimization. If your website performs poorly technically, your rankings will drop.

• Ensure fast load times by compressing images and using a CDN.
• Use structured data (Schema Markup) to make your content more understandable to search engines.
• Check your website for crawl and indexing errors with Google Search Console.
• Improve mobile performance
• Keep your server and hosting in top condition.

With a technically optimized website, you ensure that search engines understand your content better and rank higher.

4. Create valuable and relevant content with the QPAFFCGMIM model and E-E-A-T

In 2025, SEO is increasingly about quality and trustworthiness. Google rates content based on E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) and the extent to which it responds to search intent. With the QPAFFCGMIM model, make sure your content meets the needs of your target audience:

• Questions: Answer frequently asked questions about your product or service.
• Problems (issues): Help your target audience identify and solve their challenges, for example, with a blog about SEO problems.
• Alternatives (alternatives): Compare honestly other solutions to a problem, such as alternatives to SEO tools.
• Frustrations (frustrations): Discuss annoyances, such as slow websites or poor findability, and how your services can solve them.
• Fears: Take away fears, such as the cost or complexity of SEO.
• Concerns: Address specific concerns, such as privacy or technical SEO issues.
• Goals (goals): Focus your content on helping your target audience achieve their goals, such as increased traffic or higher conversions.
• Myths (myths): Debunk misconceptions, such as “SEO is dead.”
• Interests: Capitalize on broader interests of your target audience, such as marketing trends.
• Misunderstandings: Correct incorrect assumptions, such as the idea that SEO produces quick results.

By combining this strategy with E-E-A-T, you build authority, which will make Google rate your content higher. In addition, make sure:

• Your texts are written by an expert with proven experience.
• You reinforce your expertise with case studies, research and reliable sources.
• Your website includes a strong “About Us” page and clear contact information.

Strong content quality ensures that your website ranks higher and better reflects what Google considers important.

5. Use long-tail keywords

Long-tail keywords will remain important in 2025. They have less competition and often yield higher conversion rates. Tools such as SEMrush Keyword Magic Tool and Google Keyword Planner are ideal for finding the right keywords.

6. Analyze with Google Analytics 4 and Search Console

The move to Google Analytics 4 makes data collection more complex, but also more powerful. Combine this with Google Search Console to gain insight into your rankings, click-through rates and technical SEO performance.

7. Write for users, not just search engines

Google is getting better at recognizing texts written just to score in search results. Therefore, focus on content that really helps your target audience and provides value. Use keywords and provide clear headlines and good meta descriptions, but don’t overdo it. Texts created primarily to please Google often do not deliver the desired results. Read more about why you should avoid “search engine-first content” here: Avoid creating search engine-first content. A text that both reads logically and contains relevant SEO elements scores better and keeps your visitors happy.

8. Make use of video and visual content

Google is increasingly prioritizing visual content. Videos and images with the right alt texts can improve your rankings. Tools like Canva and Descript will help you do this.

9. Build quality backlinks

Backlinks remain a crucial factor in 2025. Focus on:

• Writing guest blogs on reputable websites.
• Content that others are eager to share.
• Relationships with influencers and niche websites.

10. Local SEO and Voice Search

Although Voice Search is less of a trend, it is still important for local SEO. Make sure your business information is accurate and complete on platforms such as Google Business Profile. In addition, use demand-oriented keywords to respond to voice search queries.

Here’s how to stay ahead of the competition, according to Semrush

With AI and new search strategies, SEO is changing faster than ever. This video from Semrush explains how to increase your online visibility with smart tactics such as branded SEO, PR for backlinks and leveraging zero-click searches. Stay relevant, build authority and adapt your strategy to the latest trends to grow your website and brand.

Conclusion

SEO in 2025 is all about a combination of technology and strategy. By using AI tools such as ChatGPT and Google Gemini, applying the QPAFFCGMIM model and optimizing your content, you can improve your rankings. Need help? OnlineLabs ‘ specialists are ready to assist you. Get in touch for tailored advice.