Every visitor to your Web site experiences a user experience (UX). But what exactly does UX mean? UX refers to the emotions and impressions someone makes when navigating your website. This includes factors such as content, usability and speed.
At OnlineLabs, we optimize websites and know the importance of creating a positive user experience. What steps can small business owners take to ensure visitors have an optimal user experience? Here are the four most important questions to ask yourself.
Is my website mobile-friendly?
Many business owners focus on a beautiful desktop version of their website, but forget that most visitors today come via mobile devices. Is your mobile website as good as the desktop version? When a site is not properly optimized for mobile, visitors get frustrated faster and look for an alternative. Use Google’s mobile-friendly test. In case of a poor score, we are happy to help with mobile optimization of your website.
Is my website uncluttered?
A cluttered website full of promotions and call-to-actions can overwhelm visitors. With an average attention span of only 8 seconds, it is important to use white spaces and clear structures. Place only the essential information on your website and create a streamlined, professional look.
Is my load time fast enough?
A slow Web site frustrates visitors and lowers conversions. Use a Content Delivery Network (CDN) to reduce load times. Test your Web site with Google PageSpeed Insights. Not satisfied with the results? Our website speed optimization can help.
Am I using clickbait?
Misleading titles can alienate visitors. Make sure your content delivers on the promise in your title. Clickbait can have a negative effect on your user experience as well as your reputation. Be transparent and provide valuable information that matches your visitors’ expectations.
Conclusion
A good user experience is essential for a successful website. Ask yourself regularly if your website is mobile-friendly, uncluttered and fast enough, and avoid clickbait. Consider partnering with a professional for an optimal user experience. At OnlineLabs, we’re happy to help.
