Want to outsource SEO, but don’t know what to look out for? Here you can read all about the process, benefits, pitfalls and how to choose the right SEO partner.
Why SEO outsourcing is important
SEO outsourcing offers companies access to specialized knowledge, time savings and better results. Many companies struggle with internal implementation due to a lack of experience or tools. With an experienced SEO partner, you improve your online visibility without internal pressure.
How does SEO outsourcing work?
Step 1: Audit
A thorough analysis of your website to identify technical bottlenecks, keywords and content opportunities.
Step 2: Strategy
A customized SEO strategy that fits your business, goals and target audience.
Step 3: Implementation
Technical adjustments, content optimization and link building are performed to improve findability. Link building is an important part of this.
Step 4: Monitoring and reporting
Measure results and make continuous adjustments based on data and new insights. Find out how to do this with Google Analytics and Google Search Console.
The pitfalls of SEO outsourcing
SEO has some pitfalls, such as:
- Unrealistic promises, such as “within a month at position 1.”
- Use of black-hat techniques that can lead to penalties by search engines.
- Lack of transparency about work and results.
Checklist: How to choose the right SEO partner?
Experience and expertise
Check the experience and see if they have done similar projects. Check out our case studies for inspiration.
Transparency and communication
A good partner will keep you informed of all steps and results. Choose an agency like OnlineLabs that is always transparent.
Tools and technologies
Ask what tools they use, such as SEMrush, Ahrefs or Screaming Frog.
References and cases
Ask for customer reviews and case studies to see what they have accomplished.
What does SEO outsourcing cost?
The cost of SEO varies depending on the type of project:
- Monthly: Average €500 to €5,000, depending on the work.
- Project base: ranging from €2,000 to €20,000.
- Performance-based: Cost dependent on results achieved.
Make sure you have clear value for money.
What can you do yourself?
Companies can contribute to SEO internally by:
- Creating valuable content.
- Conducting keyword research with tools such as the Google Keyword Planner.
- Providing relevant business information to the SEO partner.
SEO tools your SEO partner should use
Make sure your partner uses proven tools such as:
Conclusion
Outsourcing SEO can take your business to the next level, provided you choose the right partner. At OnlineLabs, we combine expertise, transparency and customization to ensure your online success. Contact us today for a no-obligation consultation and find out how we can optimize your SEO strategy!
