Online shopping is the norm these days. With thousands of online stores, it’s hard to stand out. If customers cannot find what they are looking for within 30 seconds, they will go to a competitor where they can. How do you prevent your online store from missing out on conversions?
In this article, we discuss five common user experience (UX) mistakes and provide practical tips to avoid them.
1. Speed is a priority
Why it matters:
Every second of delay on your website can result in 21% fewer conversions. Customers want speed and convenience.
How do you solve speed problems?
- Optimize images and make them as small as possible without losing quality.
- Use a Content Delivery Network (CDN) for faster load times.
- Remove unnecessary scripts and plugins that slow down the speed.
For more tips on speed, visit our page on website speed optimization.
2. Poor site navigation
Why it matters:
A poorly organized site frustrates users and causes them to drop out.
How do you optimize navigation?
- Provide a clear and prominent search form.
- Use logical and clear menus.
- Categorize products and use breadcrumbs.
- Offer filtering options to make searching easier.
A well-organized navigation not only enhances the user experience, but also helps your SEO performance.
3. Mobile user experience
Why it matters:
More than 50% of traffic today comes from mobile devices. Poor mobile experiences can send customers to your competitor.
How do you optimize your webshop for mobile?
- Provide a responsive design that works on all screen sizes.
- Minimize unnecessary steps in the ordering process.
- Use large buttons and clear call-to-actions.
Learn more about how to mobile optimize your website on our website optimization page. Or contact our team.
4. Easy checkout
Why it matters:
The checkout process is the last obstacle before a customer makes a purchase. A complicated process can lead to dropouts.
How do you make checkout easier?
- Make sure the shopping cart is always easily accessible.
- Make it easy to add, change or delete products.
- Offer multiple payment options, such as iDEAL, PayPal and credit card.
A smooth checkout process significantly increases the chances of conversion.
5. Learn from the user
Why it matters:
User feedback provides insight into what works and what can be improved.
How do you get better insights?
- Offer a short survey after the purchase and promise a discount code as a reward.
- Run A/B tests to see which elements perform better.
- Use tools like Hotjar to understand how users navigate.
At OnlineLabs, we work with clients to create conversion-oriented user experiences. Want to know how we can help you? Check out our page on having a website created.
Conclusion
Improving the user experience is essential to the success of your online store.
- A fast website retains customers.
- Good navigation makes the shopping process easier.
- An optimized mobile experience prevents dropouts.
- A simple checkout process increases conversions.
- Feedback from users helps you to continuously improve.
Want to get started right away? Contact OnlineLabs and find out how we can take your web store to the next level.
