As a blogger, you want to attract more traffic and readers. Especially as a full-time blogger, this is essential for your income and to make your blog interesting to advertisers.

Why SEO is important for bloggers

With SEO (Search Engine Optimization), you can make your blog more findable by search engines like Google. In this guide, we share 20 proven tips and strategies to generate more traffic to your blog and increase brand awareness.

1. Google Analytics and Search Console

The foundation of a successful blog starts with a Google Analytics and Search Console account. These tools provide insight into your visitors and performance.
Create your account here:

2. Use an SEO plugin

Install a plugin such as Yoast SEO or Rank Math. These tools will help you with on-page analytics, XML sitemaps and other useful features.

3. Create a clear sitemap

An XML sitemap lets search engines know which pages may be indexed. Check your sitemap at domain.co.uk/sitemap. Use tools such as the Kaboom XML Sitemap Generator for optimal results.

4. Avoid duplicate content

Duplicate content can hurt your SEO. Use tools such as Screaming Frog or Copyscape to find and remove duplicate content.

5. Fix broken links

Scan your website regularly for broken links with tools such as Screaming Frog or Google Search Console. Use a plugin such as Redirection to redirect dead links.

6. Make sure your website is fast

A fast website improves the user experience and your SEO. Test your speed with Google PageSpeed Insights and optimize where necessary.

7. Optimize your mobile website

More than 50% of searches are performed on mobile. Make sure your website is responsive and user-friendly on smartphones. Take Google’s mobile-friendly test.

8. Build quality backlinks

Backlinks from authoritative websites increase your ranking. Write guest blogs or ask relevant websites to link to your blog. Quality over quantity.

9. Structure in titles and alt-texts

Use a clear title structure (H1, H2, H3) and add alt text to your images. This helps search engines better understand your content.

10. Do a keyword analysis

Use tools such as the Google Keyword Planner, SEMrush or Ahrefs to find relevant keywords.

11. Content is king

Focus on valuable and unique content. Blogs with well-written, relevant content perform better in search engines.

12. Avoid internal competition

Make sure your blog does not compete with other pages on your website. Optimize each article for unique keywords.

13. Promote, Promote, Promote

Even the best content needs a push. Share your blog on social media and relevant platforms to increase your reach.

14. Collect inbound links

Build a strong link profile through inbound links from quality websites. Check your backlinks regularly and use Google’s Disavow tool for bad links.

15. Test your website regularly

Conduct regular SEO audits to identify and resolve emerging issues.

Conclusion

SEO is an essential part of your blog strategy. Follow these comprehensive tips to increase your blog traffic and improve your online success. Need additional help? Get in touch with OnlineLabs. Our specialists are here for you!